About Us

AFAM Concept, inventors of the first Lithium Hydroxide Relaxer, introduced the Vitale Pro brand to salons and licensed professionals over four decades ago. In that time, five additional relaxers have been introduced and formulated for differences in scalp sensitivity, hair texture, and condition of hair. Over 40 years of research and development has made Vitale Pro a global leader in hair relaxers for textured and ethnic hair.

In 2017, the brand introduced its first professional line for natural hair. Kinks Coils & Curls answers the call from hairstylists whose clients want to be free of chemical processing and have soft, controlled curls. A full product line of salon-grade cleansing, conditioning, and styling products help hairstylists create defined, shiny styles for clients who prefer products with no harsh chemicals.

Manufactured in Chicago, IL, Vitale Pro is committed to continued development of products that fit the needs of salon professionals with a focus on multi-cultural hair types, curly hair, natural and transitioning hair, and coarse hair.